Archive for January, 2006
As mentioned in December, SAF are bringing out some new organic products. These are now going to be available in Feb and we have prices and details in a handy to download PDF Organic Info Sheet.

If you not aware of Gapingvoid yet, it is the awesomely witty blog of Hugh MacLeod. Indigo makes Hugh’s t-shirts (Jerzees Gold Label) and ships them to his avid blog fans. We also provide the website that sells them and the e-commerce system. All Hugh has to do is draw great cartoons.
We’re in need of a new Client Services Coordinator, so if your passionate about t-shirts and promotional clothing and want to work in a small, fun company then we would love to hear from you. More information and application details on the Indigo Jobs page.
American Apparel get an interesting write up in the Guardian (UK Newspaper, known for their left of centre views, spelling errors, and of late new paper design). Dov Charney shounds like a very interesting character!
We have mentioned American Apparel before but just to remind you, Indigo can supply American Apparel clothing at trade prices. If interested, contact Alex (contact details).

We are happy to announce that we are now able to supply Adidas sportswear. This will be a great addition to our sports clothing and promotional clothing range.
The products will appear on the site over the course of this month, in the meantime, if you are interested, please contact us.
My own experiences from novice rowing at University of Bristol through New Norfolk Rowing Club in Tasmania and Thames RC up to international level I can safely say that everyone in rowing loves customised kit. There is nothing like getting new kit especially when it is from a crew or club with a bit of clout, be it club or uni 1st boat or just a crew that you are really proud of. I love all the t-shirts I have from my first year of rowing and still train in them now, good kit is a great investment and I always regret the hoodies/t shirts I didn’t buy rather than any I did. If you need anymore persuading then here are some other reasons why club kit is one of the best things about rowing:
- Easily identifying your fellow team members at large or small races, even if they are trying to lose you.
- People regarding you with an element of awe as to your ability to represent a well respected club (regardless if you are just the water boy/dogsbody/third assistant coach, they don’t know that).
- Having a visual reminder of your rowing career allowing you to reminisce over the time you rowed in the crew which never won, never lost, or never made the start line.
- Great opportunities to chat up or be chatted up by members of the opposite sex, something along the lines of “Oh you row for – insert club name gleaned from customised kit here – I raced them 2 years ago, is so-and-so still rowing there†and then regaling them with tales of great defeats snatched from the jaws of victory. (PS try this out at your own risk)
If you are put in charge of sorting out your club or crew’s kit for the season then at Indigo we do understand the thankless and dull chore it can be and we are in a position to help you. Any kit requirements you have we will do our utmost to fulfil and at the most reasonable prices. We can offer any off water kit you could want, all the essentials to keep warm and dry in the endless hanging around on the river bank that is involved in rowing. If you wish to purchase technical kit, i.e. lycra/unisuits or coolmax/tech tops of the Godfrey, JL or Powerhouse variety for your club then we will happily source these from other companies. As long as you are ordering other kit from ourselves, we will include technical kit in your order with no extra mark up completing your entire club kit in one order, with the minimum amount of fuss and bother, leaving you only having to collect money and come up with witty slogans, of which there are so many in rowing.
If you are stuck as to any ideas here are the top five Indigo products for rowers:
- Performance Outdoor Jacket – great for wearing off water at head races and getting to and from training
- Low Profile Heavy Cotton Drill Cap – giving you that professional smart look in photos with the added bonus of hiding your grimaces of pain.
- Long sleeve Heavyweight T-shirts – ideal for layering over tech tops to keep warm.
- Fitted T-shirts for both men and women – cheaper than tech tops and ideal for rowing in.
- Boarder Hoodie – a great hoodie and nothing else!
All the above items like all Indigos products can be customised either by embroidery or printing to make exclusive club or crew kit.
We can do a lot of things at Indigo but we don’t always do a good job about telling you about we we can do. Why? Sometimes, I think we are too modest, sometimes we are too busy to update the site (clients come first, always) and sometimes we don’t always manage to align ourselves with the client point-of-view.
What happens is someone rings up and says, “Can you guys handle the distribution of our promotional clothing and merchandise?“, or “Can Indigo find us 5000 pink t-shirts with yellow polka-dots?” or “Can you produce a e-commerce store for us to sell our t-shirts through?” or “I also need 10,000 pens, mouse mats and carrier bags to go with my apparel”, etc.. The truth is the answer to all of these questions is “YES” but the site doesn’t always tell you we can do these things. Every good fruit and veg man will tell you you need to display your goods properly, otherwise how does Mrs. Jones know you have some great pears available this week?
Things are going to change. Over the next month we will be creating far more comprehensive pages about our services, especially when it comes to promotional merchandise, design services, sourcing, storage, distribution and marketing/sales support. We have already started by putting a help message at the bottom of the catalogue pages to let you know that we offer hundreds more garments than we display in our main web catalogue.
Of course in the meantime you can always get in touch, so if in doubt, ring or email, you’ll be amazed by what we can help with.
We hoped to get another 40 000 visitors through the doors again in December 2005, and with the final figure at 39 948, I think we came pretty close!
The final data for 2005 is in and we are very happy with the numbers:
- 9 700 000 Hits (human viewed traffic)
- 1 700 000 Page Views (human viewed traffic)
- 316 000 Visits
- 222 000 Unique Visitors
Thank you everyone for making Indigo what it is in 2005 and we wish everyone a Happy 2006.



