American Apparel to be sold for $382 million US

    American Apparel, the casual clothing chain whose socially conscious manufacturing, sexually charged advertising and snug-fitting T-shirts have generated a cultlike following, will be sold to a little-known investment firm for $382.5 million, according to people briefed on the matter.

    Source: The New York Times, 18 Dec 2006 

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    5. American Apparel in the Guardian

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      One Comment

      1. Joe
        Posted 20 December, 2006 at 7:39 am | Permalink

        Do you think this will improve their sales? I know a lot of people don’t like buying from American Apparel because of Dov… but I would assume that there are a lot of people who DO buy from them because of the risque image he’s created.

        I just hope they continue not embellishing their imprintables…

      2 Trackbacks

      1. By Fantastic Blognanza! on 20 December, 2006 at 7:37 am

        American Apparel to Be Sold!

        Apparently, American Apparel is going to get bought by the endeavor Acquisition Corporation. This could be good for their business, since a lot of people don’t buy from them because of Dov Charney’s antics. I just hope they keep to manufa…

      2. By Trouble at Gap? | Indigo Clothing Blog on 23 January, 2007 at 12:29 pm

        [...] All very interesting in clothing retail at the moment, especially with American Apparel, one of Gap’s newer competitors just being sold. Social bookmark this:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

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