American Apparel, the casual clothing chain whose socially conscious manufacturing, sexually charged advertising and snug-fitting T-shirts have generated a cultlike following, will be sold to a little-known investment firm for $382.5 million, according to people briefed on the matter.
Source: The New York Times, 18 Dec 2006Â
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One Comment
Do you think this will improve their sales? I know a lot of people don’t like buying from American Apparel because of Dov… but I would assume that there are a lot of people who DO buy from them because of the risque image he’s created.
I just hope they continue not embellishing their imprintables…
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American Apparel to Be Sold!
Apparently, American Apparel is going to get bought by the endeavor Acquisition Corporation. This could be good for their business, since a lot of people don’t buy from them because of Dov Charney’s antics. I just hope they keep to manufa…
[...] All very interesting in clothing retail at the moment, especially with American Apparel, one of Gap’s newer competitors just being sold. Social bookmark this:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]