Passion, innovation & ethical practices for the clothing industry. That’s American Apparel.
I love American Apparel’s strapline. It perfectly highlights the ethics behind LA’s most famous t-shirt brand. They pride themselves on quality basics which adhere to sweatshop free policies and are 100% manufactured in the US of A. Los Angeles currently employs over 6k people alone, a figure higher than all the AA store staff worldwide! Its an all-American singing and dancing t-shirt brand, and we love them! American Apparel have nailed basics the way no one else has. They are not in the same price league as Gildan or Fruit of the Loom, but hold their own in fashion, style and quality. For the right customer, this brand can carry a wealth of extras that come from such an established name. Ideal for retail, the label alone can add pounds to the garment value. My favourite pieces from 2015 season are the unisex poly cotton tank, the men’s athletic contrast tee and the ladies off the shoulder cotton spandex top (shown below). Bang on trend!