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Contiental going 100% Organic

Latest news in from one of our coolest brands, Continental: Continental have purchased 750 tonnes of ‘100% organic cotton – in conversion’, which is due to be harvested in October. Thereafter, from November onwards, all Continental 100% cotton garments will be manufactured using either 100% organic, or 100% organic – in conversion. Continental will be […]

Continental goes 100 percent organic

Continental Clothing has announced their intention to become 100% organic. In our opinion, this is a massive piece of news and again highlights the change that is going on in the organic apparel marketplace and suggests that organic cotton clothing is one step to being more mainstream within the promotional clothing, corporatewear and staff uniform […]

Provocative Ads

Want to see what the overtly sex-oriented marketing campaigns look like that are coming out of American Apparel’s (AA) pink, California, offices at the moment? Well AA ever growing website has them online, sorted chronologically: According to MediaPost’s Marketing Daily (April 20, 2007) who list AA as 8th in their “Most Trusted 15 brands […]


Whilst in New Zealand last week, I came across this uber-cool range of performance sports apparel called 2XU, a Kiwi-designed collection of cycling, running, triathlon and swimming gear with great looks and pioneering fabrics. Definitely worth a closer look.

Trouble at Gap?

From the BBC: Gap boss departs after poor sales Gap needs a new boss to turnaround its fortunes Clothing giant Gap has parted company with its chief executive Paul Pressler by mutual agreement after more than two years of falling sales. All very interesting in clothing retail at the moment, especially with American Apparel, one […]

10/15 from Hanes

“10/15” is a new concept from US manufacturer Hanes and, despite the silly name (IMHO), is actually a very good idea. It stands for 10 colours / 15 styles, and was developed based on market research and views from leading distributors. 10 colours / 15 styles answers the increasing need to find the perfect colour […]

10% off all Result jackets and fleeces

It’s cold and it’s the festive season, so we have decided to offer 10% off all Result jackets and fleeces. We can in fact offer all of Result’s range in this offer, which is included in our supplemental catalogue (we just don’t put it all on the main catalogue so we don’t swamp you with […]