Indigo printed the t-shirts for London College of Fashion’s ‘Is Green the New Black?’ campaign and it is great to see that Vogue, the top fashion magazine, is supporting the campaign by running the story. More about the campaign on our previous ‘Is Green the New Black?‘ blog post.
Archive for the 'Industry News' Category
Today is the last day of the three day Printwear and Promotion Show (P&P). Despite having written this year for the magazine of the same name, I couldn’t bring myself to traipse all the way up to the NEC in Birmingham and stand in a draughty hall collecting business cards. It is the same every year, I register for tickets, I never go. Why? Well here are my key reasons this year:
- March is the start of the busy season; phones are red hot, the email server bulging. Why not do the show in January?
- It is in Birmingham (enough said).
- If I want to speak to our suppliers that exhibit I normally pick up the phone. If I really want to talk to them we have lunch.
I am not completely anti-trade shows, considering only yesterday Jo and I popped into Sports Merchandise at Chelsea FC, but they are a tedious experience that Google and a telephone have made less relevant in modern business.
Maybe next year?
The Independent are reporting today that on-line clothing sales are up:
Internet sales of clothing have passed the £1bn-a-year mark, despite customers not being able to try things on before they buy.
Mintel reported a five-fold rise in sales of clothing and footwear on-line since 2001 and a 44 per cent surge to £1.4bn last year. More…
Certainly looking at our on-line sales at Indigo over the past year, this growth statistic seems realistic but the article’s conclusion that the growth is down to greater broadband penetration seems simplistic and does tackle the psychology behind on-line clothes purchasing decisions. We would argue that basic items such as t-shirts and hoodies sell well on-line as customers have fixed expectations of the product, whilst specialist, technical and fashion items still suffer from the fact that people need to ‘touch-and-feel’ before making a buying decision.
From the BBC:
Gap boss departs after poor sales
Gap needs a new boss to turnaround its fortunes Clothing giant Gap has parted company with its chief executive Paul Pressler by mutual agreement after more than two years of falling sales.
All very interesting in clothing retail at the moment, especially with American Apparel, one of Gap’s newer competitors just being sold.





