American Apparel, the casual clothing chain whose socially conscious manufacturing, sexually charged advertising and snug-fitting T-shirts have generated a cultlike following, will be sold to a little-known investment firm for $382.5 million, according to people briefed on the matter.
Source: The New York Times, 18 Dec 2006Â
Do you think this will improve their sales? I know a lot of people don’t like buying from American Apparel because of Dov… but I would assume that there are a lot of people who DO buy from them because of the risque image he’s created.
I just hope they continue not embellishing their imprintables…