Indigo have built and launched a dedicated official merchandise store for alumni of Cambridge University at camalumni.co.uk. Products include earthenware mugs, a Case Logic netbook skin, a Slazenger gym bag, a Balmain umbrella and a beautiful 3-piece recycled leather travel set in Cambridge Blue. Indigo will be adding to the range throughout the year and has handled all aspects of the project including building the website, making advertising collateral and producing, storing and shipping the merchandise.Indigo has worked closely with Cambridge University Alumni Relations Office (CARO) on this project. CARO exists to encourage relationships and build links between the University and its alumni wherever they are in the world. CARO keeps alumni informed about the development of the University, and provides a wide range of programmes, events and benefits.