Indigo Clothing

I’m not a plastic bag, but how long will I be ‘in fashion’?

Anya Hindmarch’s £5.00 tote bag seems to have taken the environmentally conscious amongst us by storm, not to mention the fashionistas. With Hollywood’s A list celebrities all clutching what has been quoted to be this seasons must have accessory, its no wonder eBay sellers are already getting a good return on the £5.00 bargain. Anya’s initial 10,000 bags released on sale yesterday, sold out in 90 minutes.

The idea stems from a movement named ‘We Are What We Do’, formed in 2004 by Eugenie Harvey and David Robinson. The pair have published 2 books with environmental, community and health actions to help ‘make our planet and the people on it much happier’ one of these ‘actions’ includes ‘declining plastic bag’s wherever possible’. So, will the Anya bag be a success in helping the environment, or will it be a one season wonder? More bags set to be released in April from Sainsbury’s.

Indigo Clothing are always looking for ethical ways to help the environment, please check out our ethical policies or view the organic range.