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Blood, Sweat and T-Shirts

As t-shirt lovers, we were excited to see a trailer for a new BBC programme on the subject, called Blood, Sweat and T-Shirts, airing on 22nd April 2008!

A new four episode series is starting on BBC THREE where six young fashion lovers swap shopping for the factories and backstreet workshops of India to make clothes for the British High Street. From the press release:

The six start at the top, working for Shahi Enterprises in New Dehli, a multi-million pound factory that makes clothes for some of the biggest names on the UK High Street. They learn to sew before joining the production lines where every worker has targets to meet: for example, collars have to be sewn on to shirts at the rate of one a minute.

As unskilled workers they’re paid around £1.50 a day, a basic living wage in India. The group finds that it doesn’t stretch far – when they go to buy deodorant, it costs a day’s wages.

An accompanying online fashion magazine – Thread (bbc.co.uk/thread) – will offer tips on how to achieve an eco-glam look through a mix of shopping for new or vintage clothes, to swapping clothes with friends and customising existing clothes. The website will launch closer to the date of the first episode.

Tuesday 22 April 2008
9.00-10.00pm BBC THREE
BBC Press Release in full

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