In the mail last week an expensive looking brochure (by promotional t-shirt manufacturer standards anyway) arrived in the office. It was from a brand called edun LIVE. I must confess to never having heard of it so it could be a new venture or, the fact that the contact address is in Ireland, could mean that it could just be new for the UK market.
According to their site:
“edun LIVE is a B2B solution for anyone who wants ethically produced t-shirt blanks. Launched by Ali Hewson and Bono, our mission is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts”
Whilst we are all for ethical apparel, I am not convinced by the product. Whilst the brochure looks good, the shirt feels a little cheap. Saying that, they never sent a price-list, something that drives me nuts! How can we assess whether the product is right to offer our customers if I don’t have pricing and stock information? Bonkers.