Latest news in from one of our coolest brands, Continental:
Continental have purchased 750 tonnes of ‘100% organic cotton – in conversion’, which is due to be harvested in October. Thereafter, from November onwards, all Continental 100% cotton garments will be manufactured using either 100% organic, or 100% organic – in conversion. Continental will be the first major wholesale manufacturer to do this, and the implications for other apparel manufacturers are huge.
Phil (Director of Continental) said “This is a major step towards going 100% organic – and by developing lasting & sustainable relationships with organic cotton farmers, we ensure our future supply of organic cotton in a time when demand might exceed supply.
Full press release: PDF