edun LIVE

Edun photo

In the mail last week an expensive looking brochure (by promotional t-shirt manufacturer standards anyway) arrived in the office. It was from a brand called edun LIVE. I must confess to never having heard of it so it could be a new venture or, the fact that the contact address is in Ireland, could mean that it could just be new for the UK market.

According to their site:

“edun LIVE is a B2B solution for anyone who wants ethically produced t-shirt blanks. Launched by Ali Hewson and Bono, our mission is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts”

Whilst we are all for ethical apparel, I am not convinced by the product. Whilst the brochure looks good, the shirt feels a little cheap. Saying that, they never sent a price-list, something that drives me nuts! How can we assess whether the product is right to offer our customers if I don’t have pricing and stock information? Bonkers.

One Response to “edun LIVE”

  1. edun 1st October 2007 at 1:52 pm #

    Hi Alex, thanks for posting about us. Perhaps we should be more clear about our pricing when we send the brochure…though that’s challenging due to our pricing structure…maybe you have a suggestion? It works as follows: there are three registration levels (Individual, Business, and Reseller), and three pricing levels within them (Piece, Dozen, Case). So we’re looking at 9 different possible prices for an item depending on those two factors; the most expensive combo would be an Individual buying a single Piece, the least expensive would be a Reseller buying a Case, and everything else falls in between. We provide PDF price lists on our site once a user has registered that cover everything in detail, and a registered user on the site will always be shown the price applicable to them so there’s no confusion.

    As far as the quality of the shirt, we use 100% combed ringspun African cotton in a specific weight (145 g) that is not particularly common, but is rising in popularity among fashion blanks…perhaps it’s the fabric weight that makes it feel “cheap”. As an aside, I decided to wear one of our shirts inside out because I wanted the logo on the outside; there was a tiny size tag sewn into the shoulder stitching (we no longer do this) that I thought I could just tear out easily with my hands. It took me about 15 minutes of wrestling to finally do it, so the shirts are definitely built solid! 🙂

    Thanks again for taking the time to write about our shirts, and let me know if you have any other questions we can help with.

    Best regards,

    Erik

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