Here at Indigo, the customer services team are often delighted to get testimonials and thank you messages from happy clients via email. The challenge was how could we quickly publish the testimonial to our website, twitter (@indigo) and Facebook (Indigo FB page)? Also, how could the customer services team member do this themself without asking the IT department to do it for them?
Our solution was Posterous – a blogging platform that can auto-post emails sent to it. Now, once someone gets a testimonial they just have to send it on to firstname.lastname@example.org and it will publish to our site and wherever else we need it to go! Sweet!