Button up Denim

What would we do without denim?

I have thought about this many times. According to Professor Wikipedia, denim is: ‘a rugged cotton twill textile, in which the weft passes under two (twi- “double”) or more warp threads.’ Sounds complicated, that’s the science of denim. And as all the best things in life (le macaron, the expression ‘sacrebleu!’ and Gerard Depardieu) denim originates from France.

If the only item of denim in your wardrobe is a pair of jeans, something needs to be done. This season is all over the denim shirt. At first I thought ‘Naaah’ but the denim shirt has a certain power. It can turn the ‘Naaah’ into a ‘Oh actually’ and then a positive ‘Mmmm defs’. With all its persuasive techniques, this variation on a theme is hipster springwear at its finest.

Oxfords Street

Don’t be fooled by the sudden shift to sunshine. It’s April remember the….drip, drip, drop little april showers. A sure fire way to encourage the rain to return happens when Brits slip into their flip-flops before April is out. It might well be warm, your feet might be dying to smell the air, you might have seen the most perfect pair of summer sandals, but don’t do it. Not yet. Good things come to those who wait.

Spring Update

It has been a while since I have written here to tell the world the latest Indigo news. Kate, our fantastic fashion blogger has been keeping you all amused with t-shirt tales whilst Jo has been leading the team in the office through the economic doldrums that have been battering the economy. I have been … Read more

Late Spring Update, 2008

It is a bank holiday weekend here in England which means we get Monday off work (yay!) and that last week was a manic rush to get orders out on time for the inevitable short deadline jobs that seem more common at this time of year. On the staff front we have had some changes, … Read more

Threadless Coupons

The first five thousand people to use the coupon code ‘spring08‘ during the Threadless Spring Cleaning sale will receive $5 off their order on top of the already discounted sale price.

Colour Prediction for Spring & Summer 2008

According to Vogue, one of this season’s most fashionable colours is lilac (sugary shades). Alberta Ferretti explains the appeal of lilac, ‘Lilac is a romantic colour. It is sophisticated but also populist; it lets you dare without being loud, you can be noticed without being glaring.‘ Lilac personally reminds me of childhood! Here at Indigo, … Read more