Lack of blogging

Sorry for the complete lack of activity here over the past two weeks but lets face it, it is late May, and it is manic here in the office. You see when the summer comes along (when it stops raining), schools start breaking up (so leavers hoodies), people organise events, trips, reunions, short sleeve staff … Read more

Provocative Ads

Want to see what the overtly sex-oriented marketing campaigns look like that are coming out of American Apparel’s (AA) pink, California, offices at the moment? Well AA ever growing website has them online, sorted chronologically: According to MediaPost’s Marketing Daily (April 20, 2007) who list AA as 8th in their “Most Trusted 15 brands named … Read more

The Evolution of the T-shirt from Gelf Magazine

If you only do one thing today go and read this article on the history of the T-shirt from Gelf Magazine. Whether you choose to admit it or not, chances are a critical reserve of self-esteem rests somewhere near the middle of your T-shirt drawer. For within this darkened, hidden quarter lies dormant a secret … Read more

Indigo team up with Tcritic

Indigo Clothing welcomes Karl (left) and Lhea (right), from the excellent, and highly acclaimed, t-shirt blog Tcritic, who are going to be guest authors on the Indigo blog. Life is pretty busy at Indigo right now and we have less and less time to browse the weird and wonderful tee sites that exist, so that … Read more

Threadless Bioshock and Video

Threadless, the US t-shirt competition behemoth, has got some new t-shirt designs out based on the theme of “Descent into Rapture” from a newly awaited computer game called ‘Bioshock‘. Don’t ask us about computer games but I guess Threadless have teamed up with the makers, Irrational Games and 2K and working together are shipping more … Read more

Greenwashing

There has been a flurry of eco/ethical/organic posts on this blog of late, but nothing in comparison to miles of column inches in the press at present. I hope we aren’t overdoing it but the green issues that face the apparel and promotions industry are the most exciting thing to happen to it since someone … Read more

Selfridges goes green?

Not to be upstaged by the hype surrounding Anya Hindmarch’s bag (that is not plastic), Selfridges, the famous London department store, has ditched its yellow bags for paper ones. According to Drapers Record, Selfridges chief executive Paul Kelly claimed that this was an environmental move that also happens to represent the retailer’s upmarket image. This … Read more

Indigo’s t-shirts in Vogue

Indigo printed the t-shirts for London College of Fashion’s ‘Is Green the New Black?’ campaign and it is great to see that Vogue, the top fashion magazine, is supporting the campaign by running the story. More about the campaign on our previous ‘Is Green the New Black?‘ blog post.

Is Green the New Black?

‘Is Green the New Black?‘ is a week of events and activities (Monday 30 April – Friday 4 May 2007) run by the London College of Fashion, “with exciting guests to help unravel some of the most complex issues that face the fashion industry today.” Laura Bailey is one of the faces of the campaign … Read more