Custom Clothing & Merchandise
If you are looking for cool world cup t-shirts, look no further than Didi. They have t-shirts for most of the major teams. My particular favourite is this USA one, listing all top players as well as the hapless England goal keeper, Robert Green, who fumbled the ball allowing USA to draw 1-1 earlier in the month.
The Irish have brought many wonderful things to the world. Guinness, leprechauns, potato based foods, a very unique way of pronouncing the word ‘tart,’ and lots of general cheery charm. No wonder I’m moving to Dublin, what’s not to love? Hmm, the exchange rate maybe – but that aside the emerald isle is one of the … Read more
There is a group of people out there who share the collective aim of developing the ‘perfect t-shirt’. They have now developed a great looking website (luxuryredefined.co.uk) and, being t-shirt related, it sits in my bookmarks in the t-shirt websites category (it is a BIG category!). I do though find it’s presence there a slight irritant and hence the reason for this post. I have to get these feelings of my chest, to explain why that simple link always catches my eye and gnaws at me.
The aim of Better Thinking, the company behind the project, as I understand it, is to develop a t-shirt that is great to wear and is environmentally/socially responsible too. The project started in October 2005 and the t-shirt will be available online and from John Smedley stockists from Spring 2008 in men’s, women’s and children’s versions.
To quote from the press release (PDF):
The Luxury Redefined t-shirt is made in Derbyshire from organic, undyed, unbleached, fair trade, extra-long staple Peruvian cotton with an exceptionally low water footprint. Attention has also been paid to minimising waste, energy and packaging.
Clearly this t-shirt is being pitched at the retail market, rather than the promotional one that Indigo Clothing resides in, and looking at the prices of some of the other John Smedley t-shirts, I don’t expect this to be cheap range! All very commendable and maybe it is too early to comment having yet to see the t-shirt and the price list but I have an issue with yet another company peddling this ‘story’ for some of the reasons outlined below:
Indigo was pleased to be featured on Channel 4’s Green website in the ‘green shopping’ section. Indigo Clothing has been committed to offering ethical alternatives to mass-produced cotton and has a dedicated organic cotton t-shirt section on our webiste.