American Apparel the new Gap?

American Apparel Ad

Luxist, a blog for Fashion products, suggests that American Apparel, the US based, ethically orientated, promotional clothing manufacturer, could be the new Gap on the High Street. They do now have a store on trendy Carnaby Street in Soho, London, but nevertheless this is quite a bold claim. Their marketing has become notably sexier, certainly a different approach to the ‘prepy’ models that The Gap has traditionally used.

We watch the rise of American Apparel with interest but currently have not included their products in our core catalogue. Maybe we should? Certainly their dog t-shirts and Sutainable Edition are interesting:

Dog T-Shirt Sustainable Edition

2 Responses to “American Apparel the new Gap?”

  1. P Sammut 16th February 2008 at 12:12 am #

    Like your products, think your site looks great, can you customise your products with an imprint.

  2. Alex 18th February 2008 at 11:45 am #

    Yes – we can customise with an imprint?

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