Luxist, a blog for Fashion products, suggests that American Apparel, the US based, ethically orientated, promotional clothing manufacturer, could be the new Gap on the High Street. They do now have a store on trendy Carnaby Street in Soho, London, but nevertheless this is quite a bold claim. Their marketing has become notably sexier, certainly a different approach to the ‘prepy’ models that The Gap has traditionally used.
We watch the rise of American Apparel with interest but currently have not included their products in our core catalogue. Maybe we should? Certainly their dog t-shirts and Sutainable Edition are interesting:
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[...] We have mentioned American Apparel before but just to remind you, Indigo can supply American Apparel clothing at trade prices. If interested, contact Alex (contact details). [...]
[...] Cork’d, the new Web2.0 wine recommendation web site from two of the USA’s best web gurus has some cool looking merchandise on American Apparel tees. Social bookmark this:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
[...] These shirts could be a good gift for a student buddy and with the “20% OFF Purchases of $50 or Greater” coupon code 9cymh2sv you could get a Christmas present and treat yourself at the same time. The shirts are printed onto American Apparel shirts, the garment of choice for boutique t-shirt web stores like ONS. [...]
[...] American Apparel to be sold for $382 million US Published by Alex 0 minutes ago in Alex’s Thoughts. American Apparel, the casual clothing chain whose socially conscious manufacturing, sexually charged advertising and snug-fitting T-shirts have generated a cultlike following, will be sold to a little-known investment firm for $382.5 million, according to people briefed on the matter. [...]
[...] All very interring in clothing retail at the moment, especially with American Apparel, one of Gap’s newer competitors just being sold. Social bookmark this:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]