Latest news in from one of our coolest brands, Continental: Continental have purchased 750 tonnes of ‘100% organic cotton – in conversion’, which is due to be harvested in October. Thereafter, from November onwards, all Continental 100% cotton garments will be manufactured using either 100% organic, or 100% organic – in conversion. Continental will be [...]
Category Archives: Brands
Continental goes 100 percent organic
Continental Clothing has announced their intention to become 100% organic. In our opinion, this is a massive piece of news and again highlights the change that is going on in the organic apparel marketplace and suggests that organic cotton clothing is one step to being more mainstream within the promotional clothing, corporatewear and staff uniform [...]
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Change in the organic clothing marketplace
There are a number of serious brands now offering good quality organic and Fairtrade products in this niche part of the promotional clothing market. Katie, who joins Indigo for one week of work experience from Wales, is adding about twenty organic cotton products to the Indigo site as I type and she’ll be writing on [...]
Also posted in Alex's Thoughts, Ethical 1 Comment
Provocative Ads
Want to see what the overtly sex-oriented marketing campaigns look like that are coming out of American Apparel’s (AA) pink, California, offices at the moment? Well AA ever growing website has them online, sorted chronologically: http://americanapparel.net/presscenter/ads/ According to MediaPost’s Marketing Daily (April 20, 2007) who list AA as 8th in their “Most Trusted 15 brands [...]
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2XU
Whilst in New Zealand last week, I came across this uber-cool range of performance sports apparel called 2XU, a Kiwi-designed collection of cycling, running, triathlon and swimming gear with great looks and pioneering fabrics. Definitely worth a closer look.
Also posted in Websites 2 Comments
Style Grid (American Apparel)
If you haven’t popped along to American Apparel (UK) for a while, check out their cool ‘Style Grid‘ on their site, or, if you are feeling active, go along to their London store on Beak Street (W1).
Also posted in London Tagged american, american apparel, apparel, clothing, indigo, indigo clothing, London, t-shirts, tshirts Leave a comment
Trouble at Gap?
From the BBC: Gap boss departs after poor sales Gap needs a new boss to turnaround its fortunes Clothing giant Gap has parted company with its chief executive Paul Pressler by mutual agreement after more than two years of falling sales. All very interesting in clothing retail at the moment, especially with American Apparel, one [...]
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10/15 from Hanes
“10/15″ is a new concept from US manufacturer Hanes and, despite the silly name (IMHO), is actually a very good idea. It stands for 10 colours / 15 styles, and was developed based on market research and views from leading distributors. 10 colours / 15 styles answers the increasing need to find the perfect colour [...]
Also posted in News Tagged 10, 15, clothing, concept, hanes, indigo, indigo clothing, manufacturer, polo, t-shirts 2 Comments
10% off all Result jackets and fleeces
It’s cold and it’s the festive season, so we have decided to offer 10% off all Result jackets and fleeces. We can in fact offer all of Result’s range in this offer, which is included in our supplemental catalogue (we just don’t put it all on the main catalogue so we don’t swamp you with [...]
edun LIVE
In the mail last week an expensive looking brochure (by promotional t-shirt manufacturer standards anyway) arrived in the office. It was from a brand called edun LIVE. I must confess to never having heard of it so it could be a new venture or, the fact that the contact address is in Ireland, could mean [...]