Being t-shirt obsessed, a little Joey Essex obsessed, and a lover of all reality tv – I had to go and check out Joey Essex’s new clothing store Fusey. We popped in for a browse on a Sunday afternoon, after checking out Amy Child’s salon (and her Range Rover equipped with personal number plate WE11 JEL!) and the obligatory lunch at The Sugar Hut (obvs!).
The store itself is teeny, but he has put a very noticeable stamp on it – from the exterior it looks like a small terraced house, and features open brickwork with a skater feel to the inside, then you notice the diamante hand made good luck cards and gifts on display – proving that you are in fact in Essex and not Camden! The t-shirts were unusual enough to pull off a unique look, but not as wacky as some things you see Joey sporting. We also noticed Scott from Geordie Shore wearing one of the tees currently for sale! A digital animal print butterfly design from designer ‘Good for Nothing’. Seems the reality stars must share fashion tips!
The sweats and outerwear were slightly more unusual but eye catching with digital print designs in vivid bold colours. Also for sale, displayed on a wooden picnic bench signed by various members of the towie cast (it is surprising a picnic bench fits inside the store!), were a selection of vinyl printed Continental tees and underwear – ‘I’m a Fusey girl’ being the boldest design to catch my eye, in a blingy silver and gold vinyl, and obviously featuring Joey’s trade mark Duck! Given the number of people waiting to get in the store, I can’t imagine these pieces will hang around much longer! Joey – if you need more printed stock – you know who to call!