Don’t Hug a Hoodie, Let the Hoodie Hug You

This week in St. Andrew’s fresher fever has taken over, and it will be a similar story nationwide. What was last week a sleepy Scottish town is now full to bursting with new students and returning students, dragging parents around to pay for those last minute essentials (clothes hangers and some comforting milky drink sachets … Read more

A Little Squeeze of Mustard with your T-Shirt?

It’s a bit like marmite…some love it, some hate it, but either way, mustard is a must right now. Best worn in squiggly lines on a hot dog….oops no, that’s a different kind of mustard. Quite unlike the Djon variety, the mustard that should be gracing your wardrobe these days is that beautiful– not brown, … Read more

What does your Heavy Metal T-Shirt say about you?

Heavy metal is back; perhaps more in grey now than black, but back none the less. As committed fans dust off their records and tweak their air guitar strings, hopefully in private, they will also be ensuring that they have a printed tee to show off their chosen denomination of rock. The heavy metal t-shirt … Read more

Tips to Beat the Credit Crunch #1

This cursed credit crunch is a source of some serious woe for me (“The weather’s terrible! Must be the credit crunch”; “I can’t be bothered to go for a run! Blame it on the credit crunch”; “I’m late for work! Thanks, credit crunch” etc). In these credit crunchy times, I struggle to find interesting things … Read more

Looking for Connectivity? ‘Wi’ not ‘Fi’nd it on your T-Shirt.

Is it a gadget or is it a t-shirt? Proving that what you wear can be multi-functional, or perhaps that our compulsive obsession of finding Wi-Fi signal has literally taken over, this handy shirt helps you to keep track of the strength of your nearest wireless hotspots. If your t-shirt bars are all bright and … Read more

Max from Healthcare Europa…

…joins us Indigo office, working alongside Roland in the copy and design department. He also runs a company called Healthcare Europa: Healthcare Europa follows the deals, maps the markets and identifies the opportunities thrown up by reform, technology and consumer demand. We welcome him and are delighted with all the new faces pitching in at … Read more

Power Dress to Impress at the Ryder Cup

Ordinarily I wouldn’t instantly class the week of the golfing Ryder Cup as a landmark fashion occasion, but this year the European “Gwags” (you’ve got it, the Golfer’s Wives and Girlfriends) have been supporting their respective partners with both polite applause and a range of specially designed outfits. Surprisingly, the Ryder Cup is not only … Read more

Felicity Hilton de Jour???

Hello hello, I am Felicity – variously known as Flea, Flick, Flicko, Wee-Wee and, somewhat unfortunately, Titty (minds out of the gutter, people – she’s a character from ‘Swallows & Amazons’). Perhaps I shall style myself as a cross between Perez Hilton and Belle de Jour, only less bitchy and definitely much less saucy. Like … Read more

Gnome Sweet Gnome

The bearded, pipe smoking, pointy hat wearing garden gnome has been a fully-fledged member of the botanical scene for years. Apparently, this iconic creature of folklore legend lived under toadstools amongst fairies. Famous for their hunched backs and generally deformed appearance, our medieval ancestors commonly believed that they were lead by King Gob, the ruler … Read more

Carry your wares in a Virgin Atlantic seat-bag

Close your eyes and think back to the last time you sat on a long haul flight and nestled into your reserved seat for a good few hours, making it all homely: somewhere to eat a plastic tray full of airplane food, somewhere to watch some terrible action film, somewhere to make friends, awkwardly, with … Read more