Imaginary Outfits: an Introduction

Imagination: The power or capacity to form internal images or ideas of objects and situations not actually present to the senses, including remembered objects and situations, and those constructed by mentally combining or projecting images of previously experienced qualities, objects, and situations.

I’d like to introduce you to something my imagination has been working on recently, just for you: the imaginary outfit.

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Let’s Just Spray it on

We’re all familiar with the daily routine of spraying. From deodorant to hairspray, perfume (or is that more of a squirt?) to the handy febreze febreze. If your name is Banksy then there’ s a whole lot more spraying going on in daily life. I have to admit, having a sweeping spray is something satisfying, and this must have been the thinking behind a brand new fabric-technology, spray-on t-shirt phenomenon. It is the clothing in a can that gives maximum muscle fit, they call it Fabrican.

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Autumn Embroidery Price Drop

With gloomy talk of benefit cuts, cotton price increases and a VAT rise in January, you may think there isn’t much good news around at the moment. However, Indigo Clothing has had an Autumn price review and the good news is that we have slashed our embroidery prices by up to 60%! This is because … Read more

Bit Monsters T Shirt

Dan Cederholm lives in Salem, Massachusetts. He runs a boutique creative agency and I have always been an admirer of his excellent web-design books. Some of the features on the Indigo site are even a direct result of his writing. Dan also produces some screen printed t-shirts which you can order from his SimpleBits shop.

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Welcome to Autumn

Bonjour mon friends, what’s the haps?

As you can probably tell by now the autumn season is upon us, in full swing. Those days when I wrote to you about feeling so hot that I could melt, totally unable to cool my jets in the New York heatwave, seem so distant now, as I write to you from a comfortably cool Ireland, reveling in the season that I love the most. And yes, that is largely due to the cosy clothes, layers and wrappings which are perfectly acceptable, and even encouraged and thought stylish, in these cooler months. This makes me happy. I like to wrap up because it feels almost like you never leave bed. There’s something superbly comforting about scarves and knitted jumpers.

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Rugby Ralph Lauren Launch in London

Ralph Lauren, the company that brought us polo shirts with small embroidered polo players on (just in case you were in any doubt who they were!) are coming to London in Autumn/Winter 2011 with their monobrand Rugby Rugby Ralph Lauren store in the UK.

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Keep Calm T-shirt

Indigo used screen printing to produce these t-shirts for mixed martial arts (MMA) brand Scramble. Indigo also prints hoodies for the Scramble store and loves this remix of the classic British poster, “Keep Calm and Carry On”, which produced by the government in 1939 during the beginning of World War II, to raise the morale … Read more

Nano T-Shirt by Hanes

New from Hanes is this promotional t-shirt called the Nano. Available in black and white only, in 5 sizes from Small to XL. It is 100% Ringspun Cotton (soft to touch), tagless (wash care info is printed into neck rather than with a neck label). Lightweight at 135 gsm (white) to 145 gsm (colours).

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I Bike London T-Shirts

[Source: ] Indigo Clothing produced these t-shirts for 29 year old entrepreneur and architect Anthony Lau. Anthony was the designer of the racks that hold the bikes for the new London cycle hire scheme. You can buy the t-shirts from Velorution cycle shop in Great Titchfield Street, Soho.