Button up Denim

What would we do without denim?

I have thought about this many times. According to Professor Wikipedia, denim is: ‘a rugged cotton twill textile, in which the weft passes under two (twi- “double”) or more warp threads.’ Sounds complicated, that’s the science of denim. And as all the best things in life (le macaron, the expression ‘sacrebleu!’ and Gerard Depardieu) denim originates from France.

If the only item of denim in your wardrobe is a pair of jeans, something needs to be done. This season is all over the denim shirt. At first I thought ‘Naaah’ but the denim shirt has a certain power. It can turn the ‘Naaah’ into a ‘Oh actually’ and then a positive ‘Mmmm defs’. With all its persuasive techniques, this variation on a theme is hipster springwear at its finest.

MBAT Merchandise Shop

Indigo Clothing has built and launched a merchandise store for the MBAT, the annual sports tournament held every year by the MBA programme at HEC, Paris. Now in its 20th year, the MBAT organising committee wanted to be able to start offering merchandise online; before, during and after the event. Indigo supplies the merchandise, handles … Read more

Turn T-shirts into Laptop Sleeves

At Indigo, we love t-shirt stories and we love ethical stories so what excitement was to be had when we discovered Hello Rewind, the US based t-shirt reconstruction project that can turn your old t-shirt into a laptop sleeve. Not only are you recycling an old t-shirt into something new and cool, this social enterprise works … Read more

Mesh Around

There’s something spesh about mesh. You have to admit it. Mesh clothing has a definite feel for the cringe. It reminds us that fashion doesn’t necessarily conceal. It demonstrates the essential difference between the terms opaque and transparent. And it often shows us much much more than we’ve ever wanted to see.

In its most frightening form, mesh is synonymous with ‘Hi, look straight through me. See the bare skin. See the bare skin everywhere.’ American Apparel’s male department has a perfect example of this: their Nylon Spandex Micro-Mesh T-shirt. Nice colour, not so nice transparency; but doesn’t it look breathable.

The Peoples Music Awards (TPMA) — Indigo's banner ad on the TPMA site

Indigo Clothing was proud to be a sponsor of The Peoples Music Awards held on 17 April 2010. Congratulations to all the winners! Indigo produces a lot of merchandise for record labels, bands and music groups as concession sales are great sources of income and promotion.

Cycle on the Dark Side

I have summer plans. They involve two wheels, handlebars, a bell, a helmet, and afternoons with the Father. Air on your face never feels as good as when you’re cycling. One time I saw former Prime Minister, THE Tonester Blair while on a summery bike ride. I did wave, but he didn’t wave back sadly. In hindsight, it might have been because I looked less than respectable in my cycling attire, so in an attempt to get back behind the handlebars and brrrringing that bell in a way that would attract the attention of former Prime Ministers, it might be time for a visit to Dark Cycle Clothing.

Representing a comprehensive cross-section of the cycling world, Dark Cycle Clothing’s t-shirts prove, once again, that being on a bike really is for everyone. But as the saying goes ‘Different strokes for different folks’ Dark Cycle similarly suggest ‘Different bikes for different…….types……of species’. It semi works.

Virgin London Marathon 2010

The London marathon is going to kill me in this weather…. the drinking/cheering I mean… I am not crazy enough to actually run the marathon! Amongst the thousands of runners descending upon the streets of London this weekend is our friend Lyn Brooks. She is raising money for the Spinal Injuries Association.

She has raised a great amount so far through various means, including selling printed tees from Indigo Clothing!

Das Monky Business

Admittedly, I’ve not heard about many monasteries in Australia.
I’ve never seen a monk on any Australian soaps.
Monks down under are more into t-shirt design perhaps.
That’s the impression you get from t-shirt designer specialists Das Monk, anyhow.

Das Monk is a graphic clothing label, the creative collaboration of husband and wife team Marc Hendrick and Anna Lunoe. Since 2007, they have been inspired by everything from cassette covers to cubicle wall doodles in their Sydney studio, and have found a happy urban home within Australia’s art and music scene. They rendez-vous artistically with emerging artists worldwide, enjoy wonderful weirdness, and their designs are fresher than home grown tomatoes.

Oxfords Street

Don’t be fooled by the sudden shift to sunshine. It’s April remember the….drip, drip, drop little april showers. A sure fire way to encourage the rain to return happens when Brits slip into their flip-flops before April is out. It might well be warm, your feet might be dying to smell the air, you might have seen the most perfect pair of summer sandals, but don’t do it. Not yet. Good things come to those who wait.

Look at my Legs

Sometimes it’s a drag wearing tights, but you’ve got to shimmy them on. Especially if you’ve got legs like mine that are whiter than The White House, Washington D.C., U.S.A. If it ever gets warmish in the summer, passers by need shades otherwise it’s hazardous to look directly at my pins; they could blind you. Sadly, they never ever change shade. If they’d turn sun-kissed I might be less of a walking polar bear, but the sun won’t even kiss them. Poor leggies.

The world of leg-wear has however, suddenly come up trumps. Poor leggies are not poor leggies any more because they just got two new best friends: Les Queues de Sardines and Henry Holland.

With a helping hand from Les Queues de Sardines, leggies become fancy fancy. Slipping into a pair of these can transform them into anything from……

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