Reebok Blunder!

Reebok have come under fire after managing to leave Northern Ireland off of the map of Ireland on one of their t-shirts promoting their new partnership with UFC Ireland. The t-shirts which were featured on their website, asked fans to “Show your UFC territorial allegiance with this UFC Ireland map tee”. The T-shirt, and the … Read more

Express printing – DTG

DTG, or direct-to-garment printing is used mainly for complicated designs that contain shadings, gradients, and colour tints, or printing photographic images onto garments. Direct to Garment printing is the newest and most exciting way to print designs on to all types of cotton garments. This form of printing involves the use of a highly modified … Read more

A Short History of the Polo Shirt

Polo itself is a sport that mimics croquet while riding on horseback, and as you may have guessed, the similarly named shirt was worn while playing the sport. Developed in India and made popular by British soldiers, the location and popularity of the sport has everything to do with the evolution of the polo shirt. … Read more

Rugby Ralph Lauren Launch in London

Ralph Lauren, the company that brought us polo shirts with small embroidered polo players on (just in case you were in any doubt who they were!) are coming to London in Autumn/Winter 2011 with their monobrand Rugby Rugby Ralph Lauren store in the UK.

Button up Denim

What would we do without denim?

I have thought about this many times. According to Professor Wikipedia, denim is: ‘a rugged cotton twill textile, in which the weft passes under two (twi- “double”) or more warp threads.’ Sounds complicated, that’s the science of denim. And as all the best things in life (le macaron, the expression ‘sacrebleu!’ and Gerard Depardieu) denim originates from France.

If the only item of denim in your wardrobe is a pair of jeans, something needs to be done. This season is all over the denim shirt. At first I thought ‘Naaah’ but the denim shirt has a certain power. It can turn the ‘Naaah’ into a ‘Oh actually’ and then a positive ‘Mmmm defs’. With all its persuasive techniques, this variation on a theme is hipster springwear at its finest.

How to be the Hostess with the Mostess

There’ll be mistletoe hanging around, you’ve got to look your best. It’s party season, and though Nigella Lawson might be able to effortlessly carry off hosting a beautiful, candlelit, parmesan shaved party, it’s all a big fakie really. She has a TV crew to help out, is really good at rustling up a feast, and … Read more

Pop Ya Collar: with a Polo Shirt

Long before Sue Barker started presenting Wimbledon, “Tennis whites” were popular sports wear. However, these long sleeved, button-up, flannel shirts proved to be a bit problematic for the physical demands of the sporting world. Fortunately for Roger Federer and Andy Roddick, the French tennis champion Monsieur Rene Lacoste created a new style of tennis shirt … Read more

I listen to bands

The tee shirt “I Listen To Bands…” has been reprinted at Threadless.com: http://www.threadless.com/product/917/I_Listen_To_Bands Perfect Christmas present for all you ‘indie boys’ that walk around Camden (London district) with your trousers pulled down so low we can see your Homer Simpson boxer shorts!

The White Shirt

The white shirt, a timeless classic as far as modern clothing is concerned, and whilst the quotes below from the Financial Times (that well known fashion publication) are a few years old there is still so much truth in them: “A few years ago white shirts were associated with uniforms, and so pale blue and … Read more