Matt (Indigo’s new lead web developer) and I have been working hard with the great guys over at Automattic, to produce a fully bespoke e-commerce website, hosted on Indigo’s servers, to sell WordPress apparel and merchandise.
San Francisco based, Automattic are the creators of the open-source WordPress blogging platform (available for free), one of the post popular blogging software packages in the world, with over one million blogs hosted on WordPress.com alone. Indigo are handling all aspects of their merchandise project including screen printing, fulfilment, distribution and customer service, and even shooting the model photographs (above)!
There are two styles of shirt, mens and womens, screen printed in one colour, on American Apparel garments. Automattic identified the American Apparel brand as the apparel of choice due to their excellent fit, ethical credentials and consumer awareness of the brand’s quality.
In effect Indigo has built two stores; one for North and South American customers, with pricing in US dollars and one for international customers, with pricing in GB pounds.
Indigo’s first major project in the United States and we are using some sophisticated order management programming to send the Americas store order details (once payment has been verified by PayPal) to either Chicago or Los Angeles based distribution centres (managed by Shipwire), depending on where the customer is based, to save on customer shipping charges. Indigo also has implemented a dedicated toll free telephone number (1-800-293-9693) to handle US customer enquiries. International orders are shipped from London.
This project has been tremendous fun and highlights our desire to provide dedicated solutions for clients rather than just shipping a box of printed t-shirts to a customer’s office. We have always been big fans of WordPress, it the software that has been powering our own blog for over three years, so it is great to give something back to the people that originally built it. So, please, buy a WordPress t-shirt, support their great software. Prices are a very reasonable 17 USD, or 9.50 GBP, for either style of tee.