We have an undeniable love of the hoody. Even during the enjoyable but rare 25 degrees, I found myself researching new and innovative takes on one of our catalogue staples. Whilst in Soho recently, a particular ‘pop up’ caught my eye. I say pop up, this store was scheduled to last 6 weeks and are still going strong 5 months later. Whilst this brand is on a different level to our promotional products, we love the concept here as it superbly highlights the growing trend of casual fusion with contemporary smart wears. These hoodies may set you back just under two hundred pounds, but they have a series of unique additions differentiating them from the competition. Some of these key features include bold inner linings created by the Berwick Street Cloth Makers, suit style pocket squares and tailored cuts to give the perfect unique smart-casual piece! Check their website here for more information.
Are you promoting at a festival or outdoor event this year? We have some fantastic items that would make ideal giveaways or kit for a promo team. I’ve listed my top three below but we stock many more – drop us a line for more information!
Festival Trilby: An essential summer staple, this unisex straw trilby looks fashion forward and summer chic. Handmade with a tear away label, made of 100% paper straw. Unbranded prices start at £3.68.
Waist-pack (or as the Americans bizarrely call it, the fanny-pack): Features an adjustable webbed belt, large main pocket and zipped rear pocket making this an ideal place to stash your phone, coins and keys safely. Can be embroidered within an 18x7cm area. Unbranded prices start at £2.99.
Phone protector: Available in 10 colours, with adjustable neck cord or belt loop. This case is smartphone compatible and protects from minor spills and busy crowds! Can be embroidered within a 6x9cm area. Unbranded prices start at from £2.18.
A polo shirt in 35 colours? This is music to our ears! The Safran polo shirt by garment creators B&C comes in 35 different shades, making it the most extensive colour palette on the market! Not only is this a fantastic value polo, it also features an up to date cut and fit and it has an inbuilt colour fastness to ensure the item washes well too; perfect for staff uniforms and promo teams.
The 100% ringspun cotton creates a soft pique platform for print or embroidery. Its a great alternative to pantone matching bespoke products due to the colour variants. It also features the new ‘pixel’ range in pink, lime and turquoise. 28 of these 35 shades also match the ladies equivalent. Contact us for more info and quotes.
2015 saw the introduction of some exciting new brands at Indigo HQ, one being the fabulous Asquith and Fox. They have introduced an item previously unavailable on the promotional clothing scene, the brightly coloured chino. They would make the perfect addition to a street promo team or a quirky staff uniform, and have polo shirts to match. The classic regular fit chino features a soft finish fabric, two back jet pockets with button fastening, zip fly, button fastening at waist and are all machine washable. Available in black, burgundy, cherry red, kelly green, khaki, navy, pink carnation, purple, royal blue, slate and white. For quotes please contact us.
We loved printing this genius design from the team at sponsorship Giants M&C Saatchi Sport & Entertainment, who were taking part in an O2 Touch rugby tournament. They were also the victorious team on the day – congrats guys! Well played.
We would like to wish our fantastic production manager a very Happy Birthday! 21 (again) today! Hope you enjoy your well deserved day off; well, it’s Saturday and we’re closed but you get the jist! Cheers Stephan!
How many of you are wearing football shirts at work today? We are wearing our shirts with pride and donating to the Bobby Moore Fund, a charity we have had the pleasure of previously working with. Learn more about the charity here. Tweet us your footy shirt selfies and we will retweet the best ones! Don’t forget we now stock official football merchandise too! Enquire here.
Today we met the gorgeous Tania at Indigo HQ, Tania, along with her brother Mitch, recently launched their own clothing line. We asked her about the development of her brand from initial idea to execution. Interview below.
Hi Tania, Thanks for meeting us today and congratulations on the launch of East15 threads!
- So what encouraged you to start your own line?
I always had a passion for fashion and the arts having studied art and design at LCF. From a young age I was always customising clothing and cutting it up for change. When I was out of work a couple of years ago I started customising one off pieces and selling them online. When I was made redundant recently I knew this was where my heart lies. My brother and I then co-founded EXV. Mitch currently works in the rag trade and has exceptional knowledge of the business which is a huge help.
- Where does the name EXV come from?
EXV means East 15, the post code in which we live.
- What complications have you come across during launch, if any, and what advice would you give to others to avoid this?
We had some technical issues online, the name was changed on our asos marketplace boutique so all links became invalid. We also needed minor trimming amendments during production. The best advice is to allow as much time as possible before launch, although I know this isn’t always possible!
- What inspires your designs?
I would definitely say the streets/ urban London. Something people would wear in the day and feel a little bit edgy yet quirky at the same time. We wanted to keep the collection different yet affordable. The mad hatters tea collection was inspired by my love for all things afternoon tea. Mitch has taken inspiration for the menswear logos/designs from every day people living in East London. He wanted to keep the new collection urban and smart.
- Why did you choose Indigo to assist in the print side of production?
I googled printers in London and Indigo Clothing came up, they were luckily based in East London which fits my brand identity. I arranged a meeting with Stephan who was absolutely brilliant. He took my initial design ideas and turned them into digital print efficient files. We couldn’t have launched this collection without him. All of the Indigo team, especially Stephan in production, have been absolutely superb, I would definitely recommend them.
- What is your favourite piece from SS15?
Personally my favourite piece is the black contrast tube dress and the White airtex co-ord which are both hanging in my wardrobe raring for a day/night out. Mitch loves the men’s bomber jackets. Drop 2 of the ladies collection is due out end of April.
Thanks for sharing your wisdom with our readers Tania. Good luck with everything and we look forward to hearing from you soon! View and purchase the EXV range here.
Starting a t-shirt brand can be an expensive experience. We always recommend starting slowly, with minimal outlay. One such way of saving money early on, is to use tear away label tees. Anvil are our favourite for this. The garments are super soft and the colours bold and vibrant, perfect for retail. The tear away tag means you don’t need to go down the re-labelling route, saving on label production costs. We can always print a logo inside the garment, another great way to add your own stamp without breaking the bank. For more advice on t-shirt start up ideas and cost saving tips, please contact us.
Direct to Garment printing is the newest and most exciting way to print designs on to all types of cotton garments. This form of printing involves the use of a highly modified inkjet printer with specially tested water based inks that absorb into the fibres of the fabric – the outcome is a soft to touch print that is part of the garment.
Unlike process screen printing, there are no extra charges for separations, films and screens which can increase the costs and time-frame of an order. Once your artwork is ready on the system it is output directly onto the garment. It’s a speedy print method and we have been known to turn around 100 tees in just 24 hours. If you need something in a rush, please do not hesitate to contact us as the deadline may just be possible, even if it is today!
For quotes, we need to run the artwork through the machine to estimate ink consumption, so please email any images you would like prices for.
If possible, please provide the artwork as a single file (not on a template t-shirt) along with an idea of size e.g. A5 or A4 and its placement, a positional visual is always helpful. The better quality artwork, the better the finished product!