Helly Hansen Workwear

Helly Hansen Workwear (HH) have a new corporate website which lists all of HH’s great products. Helly Hansen may be more commonly know as retail brand, specialising in sailing and skiing/snow boarding wear. However, they also have a workwear division which offers a range of specialist PPE (Personal Protective Equipment) such as waterproof gear for … Read more

Howies Store

Howies, the welsh, organic clothing, mail-order company, now has a store on London’s trendy Carnaby Street (number 42). They join American Apparel, along with the multitude of other fashion brands that populate this west London area. We’ll certainly be down to check it out soon! If you are interested in getting organic promotional clothing, or … Read more

edun LIVE

In the mail last week an expensive looking brochure (by promotional t-shirt manufacturer standards anyway) arrived in the office. It was from a brand called edun LIVE. I must confess to never having heard of it so it could be a new venture or, the fact that the contact address is in Ireland, could mean … Read more

Contiental going 100% Organic

Latest news in from one of our coolest brands, Continental: Continental have purchased 750 tonnes of ‘100% organic cotton – in conversion’, which is due to be harvested in October. Thereafter, from November onwards, all Continental 100% cotton garments will be manufactured using either 100% organic, or 100% organic – in conversion. Continental will be … Read more

Continental goes 100 percent organic

Continental Clothing has announced their intention to become 100% organic. In our opinion, this is a massive piece of news and again highlights the change that is going on in the organic apparel marketplace and suggests that organic cotton clothing is one step to being more mainstream within the promotional clothing, corporatewear and staff uniform … Read more

Change in the organic clothing marketplace

There are a number of serious brands now offering good quality organic and Fairtrade products in this niche part of the promotional clothing market. Katie, who joins Indigo for one week of work experience from Wales, is adding about twenty organic cotton products to the Indigo site as I type and she’ll be writing on … Read more

Provocative Ads

Want to see what the overtly sex-oriented marketing campaigns look like that are coming out of American Apparel’s (AA) pink, California, offices at the moment? Well AA ever growing website has them online, sorted chronologically: According to MediaPost’s Marketing Daily (April 20, 2007) who list AA as 8th in their “Most Trusted 15 brands named … Read more

2XU

Whilst in New Zealand last week, I came across this uber-cool range of performance sports apparel called 2XU, a Kiwi-designed collection of cycling, running, triathlon and swimming gear with great looks and pioneering fabrics. Definitely worth a closer look.

Style Grid (American Apparel)

If you haven’t popped along to American Apparel (UK) for a while, check out their cool ‘Style Grid‘ on their site, or, if you are feeling active, go along to their London store on Beak Street (W1).

Trouble at Gap?

From the BBC: Gap boss departs after poor sales Gap needs a new boss to turnaround its fortunes Clothing giant Gap has parted company with its chief executive Paul Pressler by mutual agreement after more than two years of falling sales. All very interesting in clothing retail at the moment, especially with American Apparel, one … Read more