You won’t find strawberries and cream here

Did you see anyone wearing one of these t-shirts during the US Open 2009? You did?! You can not be serious. Johnny Mac, sounds like he could be a type of hamburger at a fast food outlet, actually American former World No.1 tennis champion. He had artistry with a racquet and a lovely volley, but … Read more

Everything is Awesome

I understand that there’s a point in life when you really shouldn’t be reading children’s literature, but Dallas Clayton’s ‘An Awesome Book’ is so….erm….awesome, that I’d be happy to see sharp business men and brain surgeons alike carrying a copy proudly under their arm, and reading it whilst they commute to work/stop for a coffee/wait … Read more

SHOWstudio: Fashion Revolution @ Somerset House

Indigo printed t-shirts for a new fashion and photography exhibition at London’s beautiful Somerset House. Fashion Revolution will showcase the talents of innovators as various as Alexander McQueen, John Galliano, Gareth Pugh, Kate Moss and Björk – alongside Knight himself. If you are in town, pop-in and check it out. Jo and Vick went along … Read more

Harvard Yard: academia finds fashion

As the majority of the student population begin the academic year in an oversized hoody and those mouldy old flip-flops left over from Summer, the brainboxes at Harvard University have turned their academic wisdom to the fashion scene. No, it’s not the students who’ve been busy designing a new, preppy, overpriced brand: it’s the University … Read more

Uniqlo phenomenon grows in Europe

Japanese fashion brand Uniqlo was eagerly welcomed by Parisians this week, with customers queueing in the rain to lap up products from the new store. With the recession hurting luxury brands, Uniqlo is well placed in the fashion market and it’s profits may jump as much 23% as a result of the economic climate and … Read more

Hello Cupcake!

It’s official, the smallest cakes of the world have their own national week of commemoration and general recognition, or maybe it’s just a great chance to gorge on cupcakes for a week without feeling bad? Know which approach I’d rather take. However, in an effort to become a cupcake master of skill and artistry I … Read more

Change Your Perspective

Ever felt like everyone is looking down on you? Then maybe this t-shirt isn’t the one for you. Altru Apparel’s most recent t-shirt line includes a print which may take you by surprise. It might just be that I am naive in the design stakes, but I’ve never seen anything quite like this on a … Read more

Campus Cool

The new semester is here…….woohoo I hear you cry! So why not be the cool cat on campus by customising your very own slick t-shirt or hoodie for you and your new mates in your corridor. The trend at the moment is pretty much anything goes. We’ve seen the British public sporting huge life like … Read more

Liberty Rose Trust Hoodies

Indigo has been producing hoodies for the Liberty Rose Trust, an organisation that raises funds and awareness for children’s brain tumour research. When Libby was diagnosed with an inoperable brain tumour aged just eight months old, her parents, Carl and Dawn Finn, were devastated. Their daughter had been born with an optic glioma — a … Read more

Faith, hope & gaffertape

From: Faith, hope & gaffertape Sent: 19 August 2009 11:15 To: Jo Myronidis Cc: Eleni Panayis Subject: Thank you Dear Jo, Eleni and all at Indigo, We just wanted to e-mail to say a huge thank you for our hoodies. They are absolutely perfect and the young people on our theatre event loved them. In fact, … Read more