Harvard Yard: academia finds fashion

As the majority of the student population begin the academic year in an oversized hoody and those mouldy old flip-flops left over from Summer, the brainboxes at Harvard University have turned their academic wisdom to the fashion scene. No, it’s not the students who’ve been busy designing a new, preppy, overpriced brand: it’s the University … Read more

Uniqlo phenomenon grows in Europe

Japanese fashion brand Uniqlo was eagerly welcomed by Parisians this week, with customers queueing in the rain to lap up products from the new store. With the recession hurting luxury brands, Uniqlo is well placed in the fashion market and it’s profits may jump as much 23% as a result of the economic climate and … Read more

Hello Cupcake!

It’s official, the smallest cakes of the world have their own national week of commemoration and general recognition, or maybe it’s just a great chance to gorge on cupcakes for a week without feeling bad? Know which approach I’d rather take. However, in an effort to become a cupcake master of skill and artistry I … Read more

Change Your Perspective

Ever felt like everyone is looking down on you? Then maybe this t-shirt isn’t the one for you. Altru Apparel’s most recent t-shirt line includes a print which may take you by surprise. It might just be that I am naive in the design stakes, but I’ve never seen anything quite like this on a … Read more

Twitter gets bigger

Being a bit of a techno-phobe, Twitter has been one of those things that everybody is using but I don’t really understand. Over the past few months I’ve been hearing a lot about tweets, but they’ve still largely remained to me the sounds made by small garden birds in summer months. Today however, I have … Read more

London Calling

I am Five. We’ll in truth I have aged a bit since then, though the frequency with which I have to whip out the old proof of age would beg to differ, as would the checkout people who have in the past checked that I’m old enough to buy Baileys ice-cream. I can say with … Read more

Summer? or Autumn?

I don’t mean to be depressing, but this summer’s been a bit of a washout so far. True, the grass has never looked greener and thankfully we don’t have to worry about any hose pipe bans, but the umbrella has taken precedence over the parasol, and the wet-weather-gear over the flip-flops. Instead of dwelling on … Read more

Monsieur T. design summer 2009

Monsieur T. are here with their spring summer 2009 collection of crazy new designs which you will probably want to spend all the money you saved up for that holiday on. Well, you’ve got to look the part right? The ‘History’ shirt might be one of their most memorable designs by Emil Kozak. Displaying an … Read more

PASTE a tee onto a tee

Here’s something I’ve not seen before. They say that ingenuity is in simplicity and this t-shirt design by Brooklyn based PASTE is simplicity at it’s most ingenious, or is it? Here Paste’s graphic artist Jason Laurits has designed a t-shirt featuring nothing but a sketch of a…..t-shirt……yes, you heard correctly, on the front. Despite its … Read more

Go Shorty

Speaking on behalf of the shorter creme-de-la-creme of the population, it’s time to be short and be proud. Well, maybe I’m not quite speaking about height, but in the fashion stakes this summer being short is big news. A couple of summers ago wearing a pair of shorts would have been a no-go, it was … Read more